JOICO
JOICO Color Balance Purple Shampoo
Joico Color Balance Purple Shampoo protects hair while neutralizing yellow & warm tones in blonde hair. With long-lasting results for up to 12 washes, this paraben-free shampoo boosts shine & smoothness while making hair over 2X stronger
Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants
When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
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About eSalon
Led by a team of licensed stylists, eSalon has everything you need to upgrade your at-home salon—including award-winning custom hair color, custom hair care, and salon-grade essentials. Every order is hand-packed in its Los Angeles and London production facilities with over 332k unique color combinations created and over 15 million orders shipped to-date throughout North America, Europe, Australia and New Zealand.