JOICO Color Intensity

Intense vibrancy that lasts up to 20+ shampoos*

Helps reconstruct with Quadramine® Complex for healthy-looking hair after every color service

Naturally conditioning Kukui Nut Oil leaves hair silky smooth and shiny

Intermixable shades = endless creative possibilities

*Bold shades last up to 20 shampoos, Metallic shades up to 15 shampoos, and Power and Pearl Pastel shades up to 10 shampoos. Color longevity also depends on daily care habits, hair history, and texture

Step 1: Apply to clean, dry hair (1/4-inch from the scalp).

Step 2: Process for 20 minutes

Step 3: Rinse well with cold water for several minutes, rinsing each color separately.

Step 4: Shampoo with K-PAK® Color Therapy. Apply K-PAK Cuticle Sealer, then rinse. Finish with KPAK Hydrator.

• Do not mix with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine, or Blonde Life shades.

• Wear gloves to avoid staining.

• After lightening, tone hair with Vero K-PAK Color, Vero K-PAK Chrome, LumiShine Demi-Liquid, LumiShine Demi-Permanent, or Blonde Life Quick Tone shades to create the ideal base for vibrancy.